Adtech Corp - Ansith Mohammed

Adtech Corp, a tech-driven digital agency, is on a mission to revamp its online presence. Their core objective is to empower businesses by delivering tailored, innovative solutions. Their goal is to showcase their engineering passion with a visually captivating digital identity, emphasizing a commitment to cutting-edge technology.  

Additionally, the project aims to elevate user experience, ensuring a smooth and engaging journey on the website.

The goal

Cutting Edge Technology

Problem Solving

Innovative

High Quality Tech

Balance

Passionate

Duration

3 Months

My Role

UX/UI Designer

Deliverables

Workflows, Wireframes, Visual and Interaction design

Live Website

Adtech Corp

Old sitemap

The existing website structure resembled a complex puzzle. The old sitemap and flowcharts visually depict the challenges users faced, setting the stage for improvement.

Proposed sitemap

After finding issues with user experience and analyzing both direct and indirect competitors, we've suggested a new sitemap that aligns with user needs and meets stakeholder requirements.

Wireframes

After getting sign-off on the proposed sitemap, we delved into sketching and wireframing, iterating multiple times to refine the best options. Below is a glimpse of the final versions.

Style guide & visual design

I kept Adtech’s established branding but modernized the product by introducing new typefaces.

The goal was to make a statement with a contemporary website, reflecting the client's aspiration to present themselves as modern and cutting-edge.

Key takeaways 💡

This case study reflects our commitment to creating immersive digital experiences. From strategy to execution, each phase was carefully orchestrated, resulting in a website poised for success in the modern digital era.

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